Lowe’s announced a new exclusive MrBeast partnership that will be coming to all of their stores nationwide.
Oh, how nice. Lowe’s dropped off a giant mystery box. How will they get it open?
I guess there will be more details on the Lowe’s Kids Club MrBeast Lab products, as soon as they can open the crate.
Ah, a selection of Kobalt tools, including a prying bar. How convenient. That’ll help MrBeast and friends open the giant wooden crate!
Okay kids, let’s try to use… a Kobalt belt sander!
Oof, it didn’t work!
Let’s try again.
How about a Kobalt cordless belt sander and a hammer drill at the same time!
That pesky crate still won’t open.
Okay, it’s time for… a Kobalt SLEDGE HAMMER.
Inside is a Craftsman tool box with the brand name masked or removed.
What’s inside that?
Each month there will be a new “collectible kit” priced at $14.98 plus tax. The first will be a “Swarm Launcher.”
What’s a Swarm? Those are collectible plastic toys sold at Walmart. You get a 3-pack of random toys for around $6.
As an aside, anyone else remember buying things like this from quarter machines at the supermarket or mall?
Got it. So these Lowe’s $15 kids workshops feature laser-cut contraptions that you assemble, and they’re meant for use with MrBeast’s other products.
That’s not all – here’s what Lowe’s says kids can get for their $15 and time at a workshop:
- Swarm Launcher (5/30)
- Swarm Spinner (6/27)
- Swarm Jet (7/25)
- Giving families an activity
- Take-home toy
- Rare MrBeast collectible
- One-of-a-kind MrBeast badge to show off on their Kids Club aprons
- Gigital version to track within their profile on the Lowe’s app
Lowe’s corporate says that they are bringing the “MrBeast experience into stores” nationwide, and that this will be at all stores.
Why are they doing this? Lowe’s says that, according to their research “87% of Gen Alpha parents hope to improve connection with their kids through DIY bonding while creating lifelong memories.” Now, thanks to the MrBeast experience at Lowe’s kids workshops, parents can “connect with the next generation in a way that feels relevant, engaging and uniquely Lowe’s.”
“kids can also earn exclusive MrBeast badges for participating.” Gotta have that MrBeast badge.
Here’s a summary for the “Swarm Spinner” workshop: “Build a giant Ferris wheel for your Swarm! Spin it, decorate it, and feel like you’re riding high in a theme park of your own.”
Also:
What makes this partnership with MrBeast so powerful is that we’re taking something kids already love and bringing it into the real world through hands-on building experiences. By integrating the MrBeast universe into Kids Club, we’re able to connect with the next generation in a way that feels relevant, engaging and uniquely Lowe’s – turning digital fandom into something families can actually build together.
Is this what Lowe’s is doing with all the money they saved by cutting jobs (see Lowe’s Layoffs Said to Cut Hundreds of Jobs)?
Let’s see what else Lowe’s is up to.
Memorial Day deals! (What do you mean buying random stuff isn’t the point of this holiday?) But not really. I stopped by my closest Lowe’s store recently. The tool and home deals weren’t great, and the only things remotely interesting were covered in a layer of concrete dust.
