I stumbled upon a new partnership between Ford and Carhartt and as a fan of Carhartt workwear (because of the comfort, affordability, and quality), I think what they are doing is pretty cool.
I learned about the new workwear partnership through an ad in my social media feed.
Carhartt teamed up with Ford to launch a limited-edition collection of men’s and women’s apparel, including co-branded clothing, special-edition truck packages, and initiatives that support skilled trades and local communities.
The new Carhartt-Ford workwear collection builds on the brands’ shared history while helping shine a spotlight on skilled trades and workforce development.
It brings together two iconic American brands in a way that feels authentic.
More than just branded merch, this is a collaboration focused on Ford and Carhartt’s shared history (and century-long working-class heritage rooted in Detroit and Dearborn, Michigan, where both brands began just a mile apart) as both brands commit to supporting hardworking people and the future of the skilled trades.
This ties in with their tagline “rooted in hard work.”
In statements on Carhartt’s collab page, it says:
Carhartt and Ford are committed to supporting the people who keep our communities running. By establishing the Detroit Toolbank and partnering with organizations like TechForce, we’re putting our muscle where our mouth is. Providing the gear, trucks, and time to support the communities that keep us running.
Together, we’re amplifying the voices of real workers, outfitting scholars in durable gear, and investing in the teachers who inspire them. Ensuring the “informal pathway” to the trades becomes a highway to success.
The collection features a range of men’s and women’s workwear items, including t-shirts, sweatshirts, jackets, hats.
Pricing ranges from $33 to $130.
The new line of workwear is available now as a limited-edition release through the Carhartt website.
This partnership extends beyond workwear. Ford has also introduced F-150 and Super Duty pickup trucks that feature special edition interior and exterior textures, colors, and functionality inspired by Carhartt designs.
