New Era Bugatti
It’s been known for some time that Bugatti will soon be under new management. After the Volkswagen Group (VW) revived it under the Porsche brand, new interest from other carmakers has given them reason to sell out. EV Hypercar maker Rimac decided to take the storied Bugatti brand into the future.
Rimac has now announced that its majority buy-in of Bugatti is complete, giving it control of the brand moving forward.
Ronan Glon
Control With New Leadership
When Porsche first agreed to sell to Rimac in 2021, the agreed-upon shareholder structure gave Rimac a 55% majority stake, with Porsche holding the remaining 45%. Porsche also held a 21% shareholding in Rimac Group. This was a joint venture agreement at the time; now Rimac takes complete control.
According to the official announcement, “a consortium led by HOF Capital, including BlueFive Capital as its largest investor and other institutional investors from the US and Europe, agreed to acquire Porsche’s shareholdings in Rimac Group and Bugatti Rimac. The transaction has now been completed.” After completing the Porsche buyout, Mate Rimac takes over as President of Bugatti Automobiles, while Marko Brkljačić is being considered for the Chief Operating Officer role. Another key role switch will see current Bugatti Automobiles Managing Director Hendrik Malinowski transition to Chief Commercial Officer.
Bugatti
Looking Ahead
The buyout and new management structure follow the brand’s continuous efforts to usher in a new era. Just this past July, Bugatti opened the new La Manufacture production facility in Molsheim. On new products, the Mistral has finally been put out of production, with the new flagship model Tourbillion currently under testing and a new V16 engine replacing the iconic W16.
Bugatti’s new V16 is a naturally aspirated unit built in partnership with legendary engine builder Cosworth. Three electric motors will assist the V16, for a total output of 1,800 hp. The performance is expected to give the Tourbillion a 0-60 mph time of 2.0 seconds and a top speed of 276 mph.
Bugatti
