The First
We all know that the Toyota group of companies is the least in love with electric-vehicle propulsion. Led by an outspoken leader, Akio Toyoda, the approach to BEVs has been measured and slow for both Toyota and Lexus. Lexus’s first full-electric dedicated model is the RZ (Radiant Zero), which was introduced 4 years ago.
4 years is considered an aging model in today’s world, so it makes sense that Lexus is planning to introduce an updated RZ model, first in its home country of Japan.

Lexus
Refreshed RZ
The specific additions and changes to the updated RZ have been published on Lexus Japan’s website. One of the highlights of the new RZ is the update to the Sport mode of the brand’s patented Interactive Manual Drive (IMD) system installed in the RZ550e. The new feature is called the “Interactive Manual Drive Engine Sound.” In essence, the system mimics the sensation of driving a manual transmission car while also simulating the sound of a traditional engine, which, according to Lexus, will make the driving experience more exciting and engaging.
A few subtle changes are also set to be included for the RZ; the exterior will get black-painted shark fin antennas for a sleeker look. Inside, the RZ will now come standard with a digital rear-view mirror to improve convenience while driving. The RZ500e and RZ450e will also get updated interiors, called L-tex in a Greyscale finish, a new material that promises to be more durable and functional without sacrificing a premium feel.
Lexus’ official website also notes revisions to the RZ’s driving dynamics. Lexus said the behavior of the Direct 4 all-wheel drive system was reworked to provide a more natural, enjoyable driving experience. The update also includes an improvement to the steering feel and ride quality.

Lexus
Fastest Growing Model
The RZ started out as a very niche, slower-selling model for Lexus, but according to this year’s data, it quickly became the brand’s fastest-growing model. During the first half of the year, the RZ outpaced all its other Lexus siblings, rising over 106% year-over-year in terms of new vehicle deliveries in the U.S. With further updates underway, could we see the RZ continue to sell well, or will the recently announced price increase once again slow sales down?

Lexus