November 12, 2026
US Bank Ryobi Big Breakdown Ad

US Bank posted an ad on social media, featuring cordless power tools.

First, ouch – that disrespect towards Ryobi. “Big breakdown.” (Maybe just recharge the battery?)

It always amuses me when recognizable tools and brands are used in this matter. I saw another ad recently where SawStop’s compact table saw was treated similarly.

Second, there are too many things wrong with their use of a circular saw. How many problems can you spot?

US Bank Ryobi Big Breakdown Ad with Table Saw

Don’t worry, they replaced the circular saw with a table saw. And somehow immediately discarded the blade guard and safety accessories.

I’m a big believer that if you do something, you should try to do it right.

Depicting tools in dangerous ways is not doing things right. US Bank, do better.

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