The 2027 Subaru Outback Starts $2,000 Cheaper, With More Standard Tech

Subaru Is Making the Outback More Affordable for 2027

Normally, when a new model year rolls around, you can count on prices creeping up thanks to inflation and all the usual excuses. But Subaru is bucking the trend with the 2027 Outback, slashing prices across most trims and even rolling out a fresh entry-level version.

The Subaru Outback now kicks off at $32,995 before you factor in destination and delivery, which is a cool $2,000 less than last year’s base price. You can thank the return of a base model that actually packs in more standard gear than the old entry-level trims.

And it’s not just the base model getting the discount treatment. Subaru claims most trims are now about $1,000 cheaper on average, with some versions dropping by nearly two grand.

It’s a bold move, and one that could make the Outback a lot more tempting for buyers who don’t want to give up on features just to save a buck. Subaru has pulled this trick before with the WRX, and it paid off with a nice bump in sales. Whether the Outback sees the same boost is anyone’s guess, but it’s definitely one to watch.

What’s New for the 2027 Subaru Outback?

The biggest addition is the base model, which makes the Outback more accessible without stripping away essential technology. It comes with a 12.1-inch touchscreen infotainment system, a 12.3-inch digital instrument cluster, EyeSight driver-assistance technology, DriverFocus distraction mitigation, heated front seats, and a power rear gate.

Under the hood, you’ll find a 2.5-liter Subaru Boxer four-cylinder with 180 horsepower, paired with a CVT and the brand’s signature Symmetrical All-Wheel Drive. Even the base model sits high with 8.7 inches of ground clearance, gets X-MODE with Hill Descent Control, and comes with roof rails that can handle an 800-pound static load.

As for the higher trims, the Limited XT now throws in Highway Hands-Free Assist as standard, plus Emergency Stop Assist with Safe Lane Selection and a bunch of new highway-driving aids. The Wilderness trim lets you add these features through an optional package if you want to go all-in on tech.

Subaru’s also spicing things up with three new exterior colors: Sand Dune Pearl, Daybreak Blue Pearl, and the all-new Snowfall White Silica. Because who doesn’t love a fresh paint option?

Why the Price Cuts Matter

Subaru isn’t blaming the price cuts on any secret cost-saving magic. Instead, it’s talking up affordability and value, especially for families and first-time buyers. Judging by the base model’s feature list, it’s clear Subaru wants to make the Outback easier to get into without making it feel like a rental special.

The 2027 Outback is assembled in Gunma, Japan, and is scheduled to arrive at Subaru retailers across the US later this year. All prices listed here are manufacturer’s suggested retail prices, excluding destination and delivery charges.

For what it’s worth, the new base trim is the real headline here. It makes the Outback way more attainable, and you still get a slick infotainment system, digital gauges, and all-wheel drive as standard. The price drops on the Limited, Touring, Wilderness, and turbo models just sweeten the deal. With more gear and less sticker shock, Subaru is giving everyone a solid reason to give the Outback another shot.

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