The Early Bird Special
The 2026 BMW 3 Series had a strong sales performance in the third quarter of this year in the U.S., selling 11,256 units, a 46.4% increase compared to the same period last year. Its year-to-date sales likewise improved by 37.3% to 29,987 units. These figures suggest that some buyers still consider the outgoing G20 model desirable, but an early financing deal for the next-gen G50 model may encourage them to look ahead.
According to CarsDirect, citing a dealer incentive bulletin, the 2027 BMW 3 Series, including the 330, 330 xDrive, and M350 xDrive, is available with 4.99% APR financing for up to 60 months, which the report stated “isn’t bad for an all-new car.” Buyers can also opt for a 72-month deal, which has a higher interest rate of 5.99%.
BMW
A Numbers Game
This means that for a 3 Series trim worth $55,000, the 4.99% APR would entail a monthly payment of approximately $1,038 and total interest of about $7,260. In comparison, the outgoing model has a five-year, 0.9% APR offer on standard trims, meaning a $55,000 counterpart would only incur total interest of roughly $1,300. That’s about a $6,000 difference in interest, excluding taxes and fees.
The report also noted that the new 3 Series has a $500 loyalty discount from BMW itself, though CarsDirect believes better deals are yet to come.
For the price, the latest G50 model – unveiled on September 29, 2026 – offers updated mild-hybrid systems for its turbocharged 2.0-liter four-cylinder and 3.0-liter inline-six engines. It also adopts the styling of the Bavarian automaker’s Neue Klasse design language, which is shared with its all-electric counterpart, the i3. As such, the new 3 Series and i3 look nearly identical, but are built on different architectures.
BMW
Different Strokes for Different Folks
The 2027 3 Series, arriving in the U.S. in Q1 2027, only has a marginal price increase compared to the outgoing model, with a starting price of $49,900, excluding destination charges. The all-wheel-drive 330 xDrive starts at $51,900, while the performance-oriented M350 xDrive starts at $65,900. That’s only about $4,400 more than the all-electric i3 50 xDrive, giving car buyers a choice instead of forcing them into a certain powertrain type.
For a slightly larger alternative, the 4 Series is also available with 5.99% APR on a five-year deal, though it is largely carried over for the 2027 model year.
BMW
