Turns Out the Ram 1500 Rumble Bee SRT Is Worth Seven Figures
The Ram 1500 Rumble Bee SRT is a showstopper – no doubt about that. Billed as the new king of the performance truck hill, Ram dealers are betting big that the Rumble Bee SRT will tempt even die-hard sports car fans to trade in their coupes for something with a bed and a whole lot more attitude.
But is it really worth a million bucks? Turns out, someone thought it was worth even more than that.
At the 2026 Barrett-Jackson Las Vegas Auction, the very first retail 2027 Ram 1500 Rumble Bee SRT thundered onto the stage as a one-off charity build. Apart from the monstrous 900-horsepower supercharged 6.2-liter HEMI V8, it’s the only Ram with a Quad Cab short-bed widebody setup, Track Mode air suspension, Brembo brakes, and a wild Diamond Black and Molten Red two-tone paint job, complete with hand-painted Rumble Bee graphics.
Bonus Truck: Viper-Powered Ram SRT-10
But wait, there’s more. The winning bidder also got a one-of-one 2005 Dodge Ram 1500 SRT-10, reworked by Ram, UFC, Dana White, RealTruck, and Ram’s own design boss Mark Trostle. This beast rocks a custom yellow-and-black two-tone paint job, matching graphics, custom wheels, and a black leather interior with yellow highlights.
Pop the hood and you’ll find the original Viper-sourced 8.3-liter V10, still cranking out 500 hp and 525 lb-ft of torque. Barrett-Jackson points out that the SRT-10 still holds the Guinness World Record for fastest production pickup of its time. RealTruck threw in some extras too: PowerStep running boards, a Pro X15 tonneau cover, and Husky Liners to keep the bed and floors spotless.
Barrett-Jackson
Dana White Bought the Pair for $1.5 Million
Friday’s headline moment at Barrett-Jackson came when UFC President and CEO Dana White joined Barrett-Jackson Chairman and CEO Craig Jackson on stage for the charity auction. When the bidding stopped, White won.
White dropped $1.5 million for the pair, scooping up both championship-inspired trucks in one go. Barrett-Jackson says every cent goes to charity, split evenly between Folds of Honor and the UFC Foundation.
Folds of Honor provides educational scholarships to the families of fallen or disabled military service members and first responders, while the UFC Foundation’s share will support charitable initiatives tied to Mexican Independence Day and Hispanic charities.
The winner also gets a VIP UFC experience at a future event of their choice, just in case the trucks weren’t enough. Of course, since White himself won, that perk is a little moot.
2027 RAM 1500 Rumble Bee
RealTruck
