The Internet Strikes Again
Online platforms have transformed several industries today, with the delivery sector seeing especially rapid growth following the pandemic. In the automotive space, online auctions are also gaining traction, as demonstrated by the sale of a 2003 Ferrari Enzo that, according to duPont Registry, set a record as the most expensive car ever sold through an online-only auction.
The Enzo sold for a record-setting $13,018,950 online, beating the $5.36 million record set by a LaFerrari Aperta in 2022. The sale avoided the need for a dedicated auction venue while offering digital transparency and global reach, potentially expanding the pool of bidders. Whether or not this becomes the norm, it shows that online auctions are becoming a serious platform for rare collector cars.
Paint That Pays
Originally, the recently sold Enzo had a sticker price of $662,694. One of its biggest talking points is its one-off Rosso Dino paint, which may not look much different from the usual Rosso Corsa to untrained eyes. Still, it shows how a small change in specification, even a $2,364 paint option for the Rosso Dino color, can help send a car’s value soaring.
This online sale, however, isn’t the most expensive Enzo ever sold. That title belongs to a 2003 Ferrari Enzo from the Bachman Collection, which fetched $17.88 million at the Mecum Kissimmee 2026 auction. Meanwhile, the most expensive car ever sold at auction remains the 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupe, which commanded roughly $143 million at a special RM Sotheby’s auction held at the Mercedes-Benz Museum in 2022.
But as the saying goes, records are meant to be broken, so it wouldn’t be surprising to see even more expensive cars sold through online auctions in the near future.
Ferrari Royalty
As for the new Ferrari Enzo owner, they now have one of just 400 examples built, 127 of which were delivered to the U.S. With only 3,758 miles on the odometer, the car is powered by a 6.0-liter F140B V12 producing 651 horsepower. It also belongs to the Prancing Horse brand’s halo-car lineage, alongside the 288 GTO, F40, F50, LaFerrari, and the latest entry, the F80, which dropped the V12 for a twin-turbo V6 hybrid.
With the F80 taking a different approach, sales like this highlight the enduring appeal of the brand’s V12 halo cars. For many enthusiasts, that formula remains difficult to replace.
