Quietly Working
Polestar is considered a niche brand in the EV landscape. While it isn’t what one would call “premium,” it also isn’t a mass-market brand. It has survived under the radar and has actually thrived by being practical about its goals and development. 2025 was the brand’s strongest sales year yet, and has caused them to reshift focus.
We reported a few months ago that, due to a new strategy shift, Polestar announced it would delay the launch of the Polestar 6, its roadster/convertible model. Once again, the 6 is making headlines, and new details have just emerged.
Polestar
Not Dead Just Asleep
Carsales reports that the Polestar 6 project is alive and kicking, but not considered a priority by the EV carmaker. The Chinese-Swedish carmakers are still adamant that they are more focused on the development and launch of more mass-market products, but the Global head of product communications, Graeme Lambert, told the Australian publication that too much work had already been done on the 6 for them to pull the plug.
First announced as an “official” project in 2022, the 6 was supposed to be a high-end 2+2 convertible based on the brand’s Polestar Performance Architecture (PPA), which was first introduced in the Polestar 5. The 6 has then been subsequently delayed in favor of the small-SUV 7 and the new 2 sedan. People involved in the 5 and 6 project are heavy hitters, recruited from notable brands like Lotus, Aston Martin, and McLaren.
A working prototype of the 6 already exists, having done a showcase run up the hill at the 2024 Goodwood Festival of Speed. Lambert says that viewing the 6 as a two-door 5 means a lot of the groundwork has already been laid. He notes that the entire front half of the 6 is the same as the 5, while the suspension and EV motors are already installed.
More Work To Do
Despite these statements from a notable brand executive, a lot of work still needs to be done in order to complete the 6 project for production. First, they need to finalize the design of the rear two seats and the complex folding hard-top system that will come standard.
Looking ahead, another thing Polestar is considering before finalizing and eventually selling the 6 is the sales performance of the more affordable models. Lambert says the Polestar 7 SUV and 2 sedan need to help the company properly boost sales so they can explore new projects afterward.
Polestar
