As I expressed earlier this week, it’s been a bit tough lately dealing with a Google algorithm that seems intent on surfacing AI slop and prioritizing it over our great original reporting. You, dear readers, answered the call and we’ve seen a huge uptick in membership in all categories except one: Cloth Monthly. I think I know why, so we’re fixing it. Cloth Monthly is now just $5 if you click this link.
One of the exciting aspects of doing a membership program like this is learning as you go. While we did look at our competitive set and took advice and inspiration from others, some of this was just guessing. We didn’t even have “Cloth” level when we launched, and we had to think long and hard about pricing it. There’s a transaction fee we pay every time someone renews, so we pay the fee 12 times for a monthly member versus once for an annual member. That, and for planning purposes, we’ve made the annual plans cheaper.
When we launched Cloth Annual, it was $70. And Cloth Monthly was $7. We ended up lowering the Cloth Annual price to $50, but we kept the monthly price because of the fees. This made sense at the time, but during this last drive, a couple of you pointed out that the price delta didn’t work for them. So we lowered it. You can also click the button below to order.
If you’re a current Cloth Monthly member, thank you! When your plan renews, it’ll be $2 cheaper. If you’ve been holding out from becoming a member because you thought $7 was too much, well, we’ve solved the problem!
As a reminder, for $5, you get special access in our Discord, member emails, an invite behind the paywall, and a chance to win swag we randomly give out. Full details on what you get at every level can be found here.
Thanks to everyone for the helpful feedback and just for helping create the greatest car community on the web.
The post We Just Dropped Our Cheapest Monthly Membership To $5 Because It Just Makes Sense appeared first on The Autopian.
