Honda and Curry Go a Long Way
It may not seem like it, but Honda has a rather amusing relationship with curry. Yes, as in the food item. For over 70 years, curry has been a staple in Honda cafeterias all over Japan. It’s served every Friday because that was wash day (non-uniform wearing day) and there was no chance of staining the employees’ white uniforms, which are still being worn to this day.
Here’s a random fun fact: 30% of Honda employees in Japan still go for curry, more specifically, curry udon. Now, all this food talk is making us crave some curry, so where are we going with this? Well, Honda has released a special edition ‘Prelude-do Curry’ food pouch, mainly to celebrate the Prelude’s success in its home market.
Honda
What is Prelude-do Curry?
Ladies and gentlemen, say hello to the Prelude Spice Pork Curry. It’s a limited-edition bit of, ehem, official merchandise from Honda. It was made in collaboration with a curry researcher named Ichijo Monko. Prior to the introduction of this item, Honda actually set up a pop-up curry shop in Shibuya, and it proved successful enough for the company to produce a take-home version.
In Honda’s own words, “the spices themselves are based on the driving philosophy of the Prelude’s new technology,” namely the S+ Shift Mode seen in the coupe. The S+ Shift Mode bit is one of three spice options you can add to the curry. Put in one kind of spice, and Honda calls it ‘GT Mode’; add two, and it’s ‘GT x S+ Shift Mode.’ Adding all three spice combinations puts the meal in ‘SPORT x Honda S+ Shift Mode.’ There’s also a combination that puts it in ‘Comfort x S+ Shift Mode’ that dials back the heat levels. We’re not making this up, folks.
Oh, if you prefer your limited-edition Prelude as a car and not food, Honda recently introduced one for its home market. If you want a spicier version, there’s J’s Racing in Japan to take care of that.
Honda
JDM-Exclusive
Like many interesting things from Japan, this version of the (edible) Prelude is exclusive to the Japanese market. There’s no mention of how long Honda will offer this curry pouch, but we reckon it probably won’t be a permanent fixture in the company’s catalog.
Sadly, the pork cuts are not shaped like a Prelude, but it still looks like a pretty good meal. We’re genuinely curious about it, and if we do get a chance to try it, we’ll let you know, albeit at the risk of turning this site into FoodBlog.
As for the price, it’s ¥1,200 ($7.50) for a seven-ounce pouch, so it’s still cheaper than buying one at a Japanese curry house. Who knows, if this product proves successful enough, maybe Honda will give us a take-out version of the curry udon it’s been feeding its employees for over 70 years. We’d be totally down for that.
Honda