Four years after declaring it wanted to block third-party cookies in Chrome, Google has confirmed it won’t block the online trackers after all.
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In 2020, around the time when Apple blocked third-party cookies in Safari, Google insisted it would do the same thing. Four years later, Google has seemingly given up on blocking them.
A blog post from Google VP Anthony Chavez about the Privacy Sandbox published on Tuesday says that the plan is moving in a different direction.